We're delighted to share that the Joy of Giving Week is now called Daan Utsav!
The Joy of Giving Week, India’s very own festival of giving, has grown from strength to strength since it began in 2009. The only thing that has restricted further growth is its name, confined within the boundaries of English-speaking India. Besides, every branding expert has said the name Joy of Giving Week – in any language – is too long and cumbersome!
For the last two years, we have been debating alternative names, one that is easily understood across India and conveys the same meaning as the English one. And this year, as we plan to take the festival to rural India, the need for a name change had become more urgent.
After many options, we have finally settled on Daan Utsav. There are many reasons for finally picking this name most notably-
i) It is the only name from over 100 options we had, that is understood across India, from Tamil Nadu & Kerala to Kashmir, from Gujarat to Assam.
ii) The name lets people know that it is a FESTIVAL and not an NGO or organisation. In that sense, the "joy" and celebration inherent in a festival are captured in the name.
To provide continuity, however, we will use "Celebrate the Joy of Giving Week" as the tagline to the English logo for a few years. The new logo is similar in design to the old one as well. Am attaching the new look logo. Logos are being designed in Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada, Odiya and Malayalam :-)!
We've already had a GREAT start to Daan Utsav 2014 plans from rural India- villagers from Davol near Anand, Gujarat have promised to send 2,000 litres of milk to children from another part of the country. Several villages in Tamil Nadu have started planning their participation in the festival. The Health and Education departments of a State Govt have shown interest in taking the idea to their schools and health administration. And in urban areas, we're getting traction from auto and taxi unions, various vendor associations and the like.
We hope this year, India's festival of giving can get at least 1crore Indians to participate. And your continued support will be critical to make it happen :-)!