Jeroninio Almeida, founder of iCongo and then at ActionAid conceptualised a World Social Giving Day and campaigns titled "Karma Mitra" and "Joy of Giving". A meeting in 2005 between the CEOs of CRY, GiveIndia, Helpage and others brainstormed on the idea of a National Philanthropy Week.
Finally, between Nov 2008 and Feb 2009, several individuals, NGO leaders and others got together and decided to launch an "India Giving Week", that would be an open platform encouraging everyone in India to give back. Specific events were identified, such as Riverside School's Design for Change contest, Goonj's Vastrasamman Campaign, Toofles' Style for Smiles CEO Ramp Walk event, JAM Magazine's college Joyfest, the Battle of the Buffet in Chennai, etc. The advertising agency, EuroRSCG India, on a pro bono basis, created the "Joy of Giving Week" brand identity in March 2009, and in 2014, volunteers renamed it "DaanUtsav".